Choo Choo

A while ago while browsing in an op shop, I stumbled across a selection of adorable cat postcards in a box of random stationery. They look like risograph prints by the texture, or Victorian chromolithographs, both of which I love. 

I had never heard of Jetoy before, a brand that featured pastel coloured illustrations of cats in all sorts of situations; they were too funny and sweet not to purchase the whole collection. There’s just something heartwarming about a cat’s big eyes – they look so innocent and trusting. 

It transpires Jetoy is a Korean stationery and lifestyle brand that was launched in 2001 in Japan. The creators were inspired when they saw a languid cat in the yard of a beautiful villa, taking nap in the sun. “It looked haughty, cocky, but lovely, warm, happy. The cat seems to be a dreamer like us....” they say on their whimsical website. Furthermore, Jetoy is a planet existing “on the opposite space far from earth”; the cats that live there are called Choo choo. They came here for a visit a long time ago, and decided to stay!

You can visit their website and browse their products. Meanwhile look out for more when I share some additional cards here.