Buds and Blooms

Myer Melbourne is currently running a competition to design a new shopping bag for the opening of their new flagship store next March. It’s a great opportunity for budding (and fully bloomed) designers to get their work out into the larger world.

Speaking of blooms, here’s my design: a striking pattern in black and white of giant chrysanthemums. The reverse side of the bag has a smaller coloured version of the pattern, in a non-gender specific blue-grey.

My hope was to create a bag that was a little decorative but stylish; that would not be repulsive to carry around the city; you know the ones that you have to hide between your other bags? Not one of those. I also preferred the notion of a repeat pattern rather than a placement print; it seems a little more appropriate for a corporate retail giant like Myer.

Check out the other offerings in their online gallery.