(Typo)graphic

Detail of Luke Lucas’ catalogue cover for Eckersley’s. Click for link to full image. While we’re on the subject of fonts… I loved this poster advertising the art and craft supplies store Eckersley’s ‘back to uni’ catalogue, by typographer Luke Lucas. I loved that the tactile text was created with modelling clay – it looks so squidgy. Again, a ‘typeface’ that is fun is used for a design that does not take itself too seriously.

Illustration by Erin HenryEckersley’s then went on to run a competition based on this concept: illustrated type. The winner (above) went for black and white drawings, but I’m rather partial to the poster that won fourth prize. I love the visual pun in the vein of Lucas’ original poster: a literal ‘design tool’ that creates the type.