Dumb Ways to Die on the Metro

Melbourne Metro, in a bid to end – or at least reduce – deaths on the railway system due to testosterone-driven stupidity (I’ve yet to hear of any young girls train-surfing) have launched a new campaign called Dumb Ways to Die. The poster campaign features endearing little bean-shaped characters whose collective fates graphically illustrate the link between stupid life choices and violent death.

The poster copy is cleverly written in rhyme, and most of the suggestions are obviously ridiculous –coupled with the simple drawings, therein lies their humour. Amongst the silliness there are a couple of serious messages however. One can only hope that these sink into the minds of those most likely to take foolish risks. The bold simplicity and the catchy rhyme of the illustrations certainly make them memorable and attention-grabbing, which is a good start. 

Click images for larger versions.

The results of poking grizzly bears …