A Tribute to Malory Towers

I love how awkward Darrell looks here, walking smash into Mam’zelleIn winter 2002, the Australian label Gorman printed a series of promotional cards that were inspired by Enid Blyton’s book series set in the English boarding school Malory Towers.

I came across them in the store Fat, and grabbed them up in gleeful joy, laughing so much over Darrell’s awkwardness as she smashes into Mam’zelle, and Mary-Lou’s deliciously hideous black eyes.

Mary-Lou looks fabulously sulky and surly with her hood drawn upIf you are familiar with Blyton’s series, you will know that most of these girls were good little girls who suffered through the usual trials and tribulations of teenage angst. They either learned their lessons well, and went on to become sensible, dependable young women that England could rely on, or they came to a bad end. This disagreeable and uncertain future was usually reserved for those whiny fat girls who didn’t like sports, or the ones obsessed with becoming an actress and wore far too much makeup.

What I love about the Gorman cards is that they totally subvert Blyton’s bright-eyed and bushy-tailed storytelling (don’t get me wrong, I adored the books when I was 13), and these girls look altogether cooler and smarter than the original models. 

Innocent mischief – if memory serves me, these pellets made one of their teaches sneeze endlesslyWhat is that nogoodnik Mary-Lou up to here?Gorman’s Winter 2002 campaign